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Tuesday, September 7, 2010

top down visual processing exercise (Modular Kitchen)


This is a Modular Kitchen Concept that I've taken as an example related to Top-Down Visual Processing and my area of study which is Ind. Design. The visual information this modular concept conveys makes the user to have an attentional process when figuring out how it works, how the different parts function and the kind of purposes they have. I think the goal here is to visually understand how this kitchen works and the different actions or interactions the user has to perform in order to find every detail that supports the functionality of this object. However, the different biases that designs like this may produce can anticipate the way users are going to understand and even like a product. The many eye-movements when analyzing this object are consequence of the top-down visual processing we do when focusing on something we are looking at. In this case, I think the user needs to visually analyze and physically interact with the object to be able to have a better grasp of its functionality setup.

This Modular Kitchen Concept was made by Fevzi Karaman for 'Treehugger, a Discovery Company'

1 comment:

  1. hello,
    I want to know the dimensions of this modular kitchen, Iam working in a project of architecture and I need this kind of things..

    thanks

    ReplyDelete